Mark Chistyakov
Head of Marketing
6+ years in marketing
I build marketing teams, processes and partnerships. My work spans e-commerce, education and entertainment.
Selected work(04)
Teams, campaigns and growth. The brief, my role and measurable results.
Projects & teams.
Brands, projects and teams I have worked with across different roles.
The experience
behind the work.
E-commerce, education and entertainment.
6+ years of hands-on work.
A little about me.
Strategy and growth.
Teams and processes.
Partnerships and products.
Since September 2025, I have led marketing and advertising for Gaming E-commerce (NDA). I build team processes, develop influencer marketing and partnerships, and prepare new product directions for launch.
My experience also includes education, esports and entertainment: Education Quality Centre, Winstrike, MTS Live Summer at Luzhniki and Theatre on Tsvetnoy. I have worked with annual marketing budgets of approximately ₽40 million, combining strategy, analytics, creative work and partner negotiations.
Areas of expertise
- Marketing strategy & positioning
- Performance & media advertising
- SMM, content & UGC
- Analytics & conversion optimisation
- Influencer marketing
- Team & contractor management
- SEO, SERM & email marketing
- Brand partnerships & special projects
- Creative, websites & digital products
- Based in
- Moscow · on-site, hybrid or remote
- Languages
- Russian — native · English — B2
- Education
- Bachelor’s in Advertising & Public Relations, 2024. Master’s in Media Communications, 2026.
- Further training
- Yandex Grade, 2025: Research in Brand Management; Managing Marketing Through Business Metrics.